DevilDog Lab

DevilDog Lab is a Marine-owned company. Why does that matter? Marines have an innate need to serve. We serve our country, our local communities, and those in need.

DevilDog Lab was founded to serve smaller businesses, solo founders, start-ups, and any company without an enterprise budget. The mission is simple: provide reliable, affordable software that gets your sales and marketing done. Completely self-serve.

The Marine Corps motto is Semper Fidelis, Semper Fi for short. It is Latin for "Always Faithful." That is our pledge to you: the same faithful, reliable service you can count on to get the job done.

The idea came from shopping for tools at my day job. We ran broadcasts through Mailchimp and had no sales engagement tool at all. When we went looking for one, and eventually chose HubSpot for both, the same thing came up everywhere: you were charged for the size of your contact list, not for what you actually sent that month, and for a long list of features you would never need or use. Quotes ran to multiple tens of thousands of dollars, often on multi-year contracts, and Mailchimp alone, for a decent-sized list, was pushing a thousand dollars a month.

That is fine if you have an enterprise budget. A small business, a solo founder, or a start-up never could. And the tools that were affordable did one job or the other: sequences or broadcasts, rarely both. Engagement scoring, conditional branching, and scheduling were locked behind an upgrade or sold as an add-on. What I wanted was all of it in one place: sequences, broadcasts, engagement scoring, and sending from your own inbox.

So we build the whole tool for the little guy. Send for free through your own Gmail or Outlook account. When you need more, pick a plan with seats included for your team size, at a price you can pay without going broke.

Hi, I'm Clint. I'm a Marine, and I've been an engineer for nearly 30 years. I've never worked for Corporate America. It has always been family-owned companies or small partnerships, the last 20 with my current company. That has given me decades of inside experience of the challenges small companies, solo founders, and start-ups face every day.

Some of my colleagues and friends might call me a volunteer junkie. Over the years I co-founded a youth football and cheer organization in our community, always with the goal that every child should have the chance to play sports, regardless of financial circumstances. Watching those kids grow from age 5 or 6 through high school was one of the most rewarding periods of my life.

Early in my career I taught adults software engineering, because I wanted to share my love of programming. I'm privileged to have been a small part of their lives as they entered this field and, for most of them, improved their own lives through good jobs after graduation.

Later, I felt the need to serve the community I worked in, and I spent nearly 10 years as a Reserve Police Officer, an unpaid position with a large municipality. I'm extremely grateful for that time. It let me serve others on a level that nothing else I've done compares to, except maybe the Marine Corps.

Why am I telling you all this? I want you to know who is behind the SEMAOS platform. This is how I can help solo founders, start-ups, and businesses in their early stages now. I believe, much like those kids and sports, that every business should have the same tools to accomplish its marketing and sales missions as the ones with enterprise budgets.

My pledge to you: reliable, affordable software that gets your sales and marketing done.

Semper Fi,Clint ParsleyFounder and Chief Engineer

Everything we build is self-serve and priced for small teams.

If you are a small team, a solo founder, or a start-up that needs sales engagement without the Mailchimp or HubSpot price tag, write to me. I answer every email personally, and I do my best to do it within 48 hours.